We are experts at few things. We have no idea how to examine someone’s vision, or to prescribe eyeglasses. Precision instruments and responsible professional knowledge are required for that – and a great amount of confidence from the part of those who come by. We also have no idea how to operate a restaurant or a coffeehouse, of how to store frozen goods, procure high quality tea, sense the diverse desires of customers. We also have no idea about how you like to manage your office. Are you perhaps a strict and unyielding manager, or a good friend of your staff? And we are absolutely clueless about what kind of life you lead – are you resolute, easy going, eccentric, independent or perhaps you have a large family...